Francisco Dias Martins
Associate Director of Asset Management
“At Harbor Partners, we strive to maximize the value of every asset by combining rigorous analysis, strategic planning, and hands-on operational expertise, ensuring sustainable growth and exceptional returns for our clients.”
Email:
Address:
Avenida da Liberdade 129, 6C, 1250-140 Lisbon
About Francisco
Francisco Dias Martins is a hospitality and hotel asset management professional with over 7 years of experience in owner-side asset management and operational optimization of branded and independent hotel assets across various markets and geographies.
His experience includes aligning operator performance with ownership objectives, optimizing GOP and NOI, overseeing CAPEX strategies, and supporting asset repositioning and value creation initiatives. He has worked with SANA Hotels and Discovery Hotel Management (Explorer Fund) and holds a background in hotel management with a specialization in hotel real estate and asset management.
Work Experience
Sep 2025 - Present
Jan 2024 - Sep 2025
Mar 2019 - Aug 2022
Director of Asset Management at Harbor Partners
As Associate Director of Asset Management and Investment at Harbor Partners, Francisco leads asset management and investment initiatives, focusing on analysis, valuation, and asset performance optimization in real estate.
Operations Manager at Discovery Hotel Management
At Discovery Hotel Management, he drove operational excellence through the implementation of strategic initiatives focused on process and resource optimization, ensuring alignment with strategic objectives and a culture of continuous improvement.
Manager Assistant at SANA Hotels
As a Manager Assistant, he led new projects and product management initiatives, ensuring effective execution and alignment with business objectives. He fostered high-performing teams, drove continuous improvement, and ensured compliance with health, safety, and service excellence standards.