💼 From an idea at 22 to a recognized brand: the story of Swee with Tiago Rebelo
- Harbor Partners
- Sep 9
- 1 min read
In the latest episode of DEALS with Gonçalo Almeida, we welcome Tiago Rebelo, founder of SWEE, a Portuguese artisanal ice cream brand that began as a young dream and quickly became a success story in the food sector.
At the age of 22, Tiago set out to create ice creams made with real ingredients, creative flavors, and a brand identity that stood out in a competitive market. Today, SWEE is a national reference and counts the Nabeiro Group as its strategic partner, while maintaining its innovative and authentic DNA.
🎙 Throughout the conversation, we talked about:
• The journey before SWEE and what led him to create an ice cream brand in Portugal
• The moment he realized the brand was gaining traction and recognition
• The strategies and key decisions that helped SWEE secure its place in the market
• Balancing innovation, consistency, and quality
• The entry of the Nabeiro Group as a strategic investor and the impact of that partnership on the brand’s growth
• The plans for the future: new markets, products, and business models
💡 Tiago also shares the lessons he learned in the process of opening up capital and the advice he gives to other entrepreneurs considering bringing strategic partners into their businesses.
An inspiring and insight-filled episode for anyone looking to build purposeful brands, scale with vision, and stay true to their essence.
🎧 The episode is now available on Spotify, YouTube, and Apple Podcasts.
YouTube: https://youtu.be/AL_DOm93_Lg
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