Harbor Partners advised Balance Company in raising capital to accelerate its growth, in partnership with Growth Partners Capital
- Harbor Partners
- Apr 18
- 2 min read
Harbor Partners advised Balance Company in securing capital to finance the next stage of its ambitious growth plan. The investment was made by Growth Partners Capital, a Portugal-based venture capital firm with a strong track record in supporting growth-stage companies.
Balance Company is one of the leading fitness platforms in Portugal, currently operating 17 owned gyms under the brands Balance Club, Fitness Factory, FT30, and Vivafit, along with a franchising network of 34 additional gyms. With a multi-brand strategy and a focus on accessibility, innovation, and customer experience, the company is on a strong growth trajectory with ambitious plans for national and international expansion.
This transaction marks the third deal closed by Harbor Partners’ M&A team in the first quarter of 2025, reinforcing the firm’s position as a trusted strategic partner for growth and investment-driven transactions.
The Harbor Partners team responsible for this transaction was composed of Gonçalo Almeida (Managing Partner) and João Diogo Vieira (Head of M&A), who led the entire structuring and negotiation process.
“We were thrilled to support Balance Company at this pivotal moment in its journey. The company has built a truly differentiated value proposition in a rapidly evolving sector through a scalable multi-brand approach with strong operational foundations. This partnership with Growth Partners Capital represents a decisive step in consolidating its leadership and accelerating its expansion. We are proud to have contributed to the success of this transaction.” — Gonçalo Almeida, Managing Partner, Harbor Partners
“Growth Partners Capital’s investment marks the beginning of a new growth cycle for Balance Company, backed by a stronger financial structure and a partner fully aligned with our strategic vision. This transaction will significantly accelerate our national and international expansion, unlock operational synergies, and boost investment in innovation, technology, and talent. In a consolidating and highly dynamic market, we believe this partnership positions us even more competitively to lead the fitness sector in the coming years. I thank the Harbor Partners team for their outstanding strategic advisory and exemplary execution throughout the M&A process.” — Pedro Simão, CEO, Balance Company
“From the start of our conversations, we developed a strong belief in the vision and execution capabilities of the Balance Company team. For us, this investment is an opportunity to support an ambitious strategy with significant growth potential in a very dynamic sector. We’re excited about the journey ahead.” — Gonçalo Freire, Associate, Growth Partners Capital
About Harbor Partners
Harbor Partners is a Lisbon-based investment advisory boutique specializing in Mergers & Acquisitions (M&A) and Commercial Real Estate. With a holistic and integrated approach, the firm serves institutional clients and high-net-worth individuals, supporting strategic capital allocation and the execution of high-value transactions. With over €275 million in advised transactions, Harbor Partners stands out for its commitment to excellence, integrity, and innovation, delivering tailored solutions that drive sustainable growth for its clients.
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