Frequently Asked Questions

Strategic Consulting

Questions on strategic consulting, due diligence and market studies in Portugal.

What sets Harbor Partners apart from a traditional consultancy?

Harbor Partners is an investment consultancy that also runs M&A and investment processes, so its analysis is anchored in how decisions are actually financed and executed. The strategic consulting team brings together more than 50 years of combined experience.

What is commercial due diligence?

It is a market and competitive assessment of a target: the size and growth of its market, the structure of competition and the credibility of its revenue plan. The aim is to confirm or challenge the commercial assumptions behind the price.

Which sectors do you have experience in?

Harbor Partners has hands-on experience in transport, aviation, ceramics, data centres and industry, including a rail demand model and aviation and ceramics market assessments.

How long does a market study take?

It depends on the scope and the sector. A market study is sized around the specific question to be answered, so the timeline is set at the outset together with the client.

Do you carry out feasibility studies for new projects?

Yes. A feasibility study tests the demand, the cost structure, the required investment and the expected returns of a new project or business line before capital is committed. Harbor Partners has carried out feasibility work, including a data centre study for a family office.

Do you work with family offices?

Yes. Reference cases include a data centre feasibility study carried out for a family office ahead of a capital commitment.

How is a consulting project structured?

Each project is structured around a concrete decision: the question is defined, the analysis is sized to answer it, and the work is delivered to inform the decision, not merely to document it.

How do I get started?

Start with a no-obligation conversation about the decision in front of you. Harbor Partners then sizes the work around the question and proposes an approach and a timeline.

How much does a strategic consulting project cost?

Fees depend on the scope and depth of the question to be answered, so they are set once the work has been sized rather than from a fixed price list. Harbor Partners agrees the scope, the approach and the fee with the client at the outset, before any work begins.

Is the work treated confidentially?

Yes. Strategic consulting and due diligence work frequently touches on sensitive commercial and financial information, so it is conducted under strict confidentiality and, where appropriate, under an NDA. Discretion is an integral part of how Harbor Partners works.

What is the difference between commercial and financial due diligence?

Commercial due diligence tests the market and competitive thesis behind a target, market size, growth, competition and the credibility of the revenue plan, while financial due diligence focuses on the quality of earnings, normalising them and examining working capital, net debt and contingencies. Together, they tell the buyer whether the thesis holds and what they are in fact paying for.

How does Harbor Partners differ from a Big Four consultancy?

Harbor Partners is an investment consultancy that also runs M&A and investment processes, so its analysis is anchored in how decisions are really financed and executed, rather than in a standardised methodology. Clients work directly with a senior team that brings together more than 50 years of combined experience.

Do you work in Porto and across the country?

Yes. Harbor Partners is based on Avenida da Liberdade in Lisbon but works with companies and investors across the country, from Porto and the North to the Centre and the Algarve. The location of the work does not change the depth of the analysis.

Can strategic consulting be combined with an M&A process?

Yes, and that is one of Harbor Partners' strengths. Because the same firm runs M&A and investment processes, commercial and financial due diligence feeds directly into valuation and negotiation, and a strategic plan can carry through into the transaction itself.

Is there a minimum project size to work with Harbor Partners?

There is no rigid threshold; each project is sized around a concrete decision rather than a fixed size. The firm works with shareholders, management teams, investors and family offices, sizing the analysis around the question at hand.

Is the first meeting free and does it commit me to anything?

Yes. Harbor Partners offers a free, no-obligation initial assessment meeting to understand the decision in front of you before any scope or fee is agreed.

What information do you need from us to start a project?

It depends on the question to be answered, but a project usually starts from the concrete decision and the data relevant to it; the exact elements are defined when the work is sized at the outset. Sensitive material is handled under strict confidentiality and, where appropriate, under an NDA.

Are you independent or do you have conflicts of interest?

Harbor Partners delivers an independent, rigorous view, deliberately separated from the natural optimism of whoever is proposing a deal or project. That independence is the very reason for the analysis: to inform the decision, not to justify it.

What is quality of earnings and why does it matter in financial due diligence?

Quality of earnings is at the core of financial due diligence: it normalises earnings for non-recurring and owner-related items and examines working capital, net debt and contingencies. It tells the buyer what they are in fact paying for, beyond the numbers at first glance.

How does strategic consulting differ from what my lawyer or accountant does?

A lawyer or accountant handles the legal and accounting aspects of a transaction, whereas Harbor Partners' work tests the commercial and financial thesis behind a decision, market size, competition, quality of earnings and feasibility. They are complementary and, on tax matters, Harbor Partners recommends consulting a specialist.

Can you support a foreign or cross-border buyer or investor?

Yes. Harbor Partners works cross-border and can conduct commercial and financial due diligence, market studies and feasibility studies to support international buyers and investors assessing opportunities in Portugal. The analysis is anchored in how decisions are really financed and executed.

Who actually does the work, do I deal with a senior team?

Clients work directly with a senior team that brings together more than 50 years of combined experience across multiple sectors. This is one of the firm's distinctions from a standardised, layered consulting model.

Why choose an independent firm rather than doing the analysis in-house?

An independent, rigorous view is deliberately separated from the natural optimism of whoever is proposing a deal or project, which consistently produces better-informed decisions and fewer costly surprises. Harbor Partners also brings cross-sector experience and a perspective anchored in how deals are really financed and executed.

What is the difference between a strategic plan and a feasibility study?

A strategic plan turns ambition into a concrete, executable path for a company in growth or transformation, setting priorities and framing the financial implications. A feasibility study answers a narrower question, whether a specific project or business line should go ahead at all, by testing the demand, the cost structure, the investment and the expected returns before capital is committed.

What does operational transformation involve in practice?

Operational transformation acts on the levers that move performance: reviewing the business model, aligning organisational structures with strategy and optimising costs without eroding the capabilities that sustain growth. The aim is a lasting change in how the business operates, not a one-off report that ends up in a drawer.

What happens after the report is delivered?

The work is delivered to inform the decision, not merely to document it, so it feeds directly into the choice at hand. Because Harbor Partners also runs M&A and investment processes, due diligence can feed into valuation and negotiation, and a strategic plan can carry through into the transaction or transformation itself.

Do you cover the Algarve and the rest of the country, not just Lisbon and Porto?

Yes. Harbor Partners is based on Avenida da Liberdade in Lisbon but operates across the whole country, including the Algarve, and the location of the work does not change the depth of the analysis. It also works cross-border.

What credibility or track record does the team have?

The strategic consulting team brings together more than 50 years of combined experience, with reference cases that include a data centre feasibility study for a family office, a commercial transformation for an industrial company with more than 300 employees, a rail demand model and aviation and ceramics market assessments. Harbor Partners has also been recognised in the Forbes 30 Under 30 Europe.

What does a commercial transformation engagement look like?

It focuses on how the company creates and captures value commercially and where that breaks down, then redesigns the operating model to fix it. Harbor Partners' reference cases include a commercial transformation for an industrial company with more than 300 employees.

Can a market study or sector assessment identify consolidation opportunities?

Yes. A sector assessment reads the structural dynamics of an industry to inform investment or expansion decisions and can reveal consolidation potential. In a ceramics market assessment, Harbor Partners identified consolidation potential of more than 200 jobs.

How do you handle tax questions that arise during a project?

Strategic consulting and due diligence can touch on tax matters, but Harbor Partners recommends turning to a dedicated tax specialist for those questions. Its work focuses on the commercial, financial and strategic analysis behind the decision.

How quickly can you start and how do I contact the team?

Start with a no-obligation conversation about the decision in front of you; Harbor Partners then sizes the work and proposes an approach and a timeline. You can contact the team at geral@harborpartners.pt or +351 910 663 251.

How is a project's fee agreed and when is it set?

There is no fixed price list; fees depend on the scope and depth of the question to be answered. Harbor Partners agrees the scope, the approach and the fee with the client at the outset, before any work begins.

I'm not sure whether my question fits, how do I know if strategic consulting is for me?

Companies and investors usually turn to strategic consulting ahead of an acquisition, before entering a new market or launching a project, during a phase of growth or transformation, or when performance falls short. If your situation resembles any of these, a free, no-obligation conversation is the simplest way to confirm it.

Can you conduct buy-side due diligence on an acquisition I am considering?

Yes. Harbor Partners conducts commercial and financial due diligence designed to inform the decision behind an acquisition, testing whether the investment thesis holds and what the buyer is in fact paying for. Because the same firm runs M&A processes, that work feeds directly into valuation and negotiation.

What is the difference between commercial due diligence and a standalone market study?

A market study assesses a sector, demand and competitive dynamics in their own right, often before a decision; commercial due diligence applies that analysis to a specific target you are acquiring, testing the company's market position, revenue assumptions and growth plan in the context of the transaction.

Can you carry out vendor due diligence so a seller is prepared before going to market?

Yes. We can prepare the commercial and analytical work on the sell side so that the business and the dataroom are ready before approaching buyers, anticipating the questions the buyer's due diligence will raise. This connects naturally to our 5-phase M&A process.

Do you have sector experience specifically in data centres and digital infrastructure?

Yes, data centres are among the sectors where we have strategic consulting experience, alongside transport, aviation, ceramics and industry. We can apply commercial due diligence, market studies and feasibility studies to opportunities in this area.

What if my project is in a sector you don't list, such as healthcare or food?

The sectors we list reflect where we have a direct track record, but our analytical methods for market studies, feasibility and due diligence are transferable across industries. The free initial assessment is the right moment to discuss the fit, with no obligation.

If a market study rates a deal as unattractive, do I still owe a success fee?

Strategic consulting projects, such as market studies, are advisory work agreed at the outset and not transaction-contingent; the success fee model belongs to M&A/Corporate Finance mandates, not to consulting deliverables. The fee and its scope are defined and agreed before the project begins.

Can financial due diligence feed directly into a valuation of the target?

Yes. Financial due diligence work, such as quality of earnings, clarifies the true, recurring earnings base, which is precisely what an EBITDA multiple or DCF valuation rests on. We can link FDD findings to the valuation and to the distinction between enterprise value and equity value.

How detailed is a feasibility study, does it give a go or no-go recommendation?

A feasibility study tests whether a specific project holds up commercially and operationally, producing a reasoned assessment you can act on, not just a description of the market. It is designed to support a clear decision on whether and how to proceed.

For a cross-border buyer, can you handle the local market study and commercial due diligence?

Yes. We work cross-border and across the country, so a foreign investor can rely on us both to size and explain the Portuguese market and to conduct commercial due diligence on a specific local target, with a coordinated team.

How does strategic consulting connect with the real estate or asset management areas?

Strategic consulting can support decisions that then move into our other mandates, for example a feasibility study for a development that proceeds to development management, or a sector study that informs an investment we later advise on. Working with a single firm keeps analysis and execution aligned.

Does the senior team that presents the project also do the analytical work?

Yes. You deal with a senior team from start to finish, in a deliberate contrast to the leveraged, junior-heavy structure typical of larger consultancies. The same people who define the scope remain responsible for the analysis and the conclusions.

Can a transformation engagement follow the due diligence you conducted?

Yes. Due diligence frequently reveals areas for commercial or operational improvement, and our transformation work, whether commercial or operational, can then act on those findings post-deal. Keeping context across phases avoids relearning the business from scratch.

Are your market studies limited to Lisbon or do they cover regional markets such as the Algarve or the Alentejo?

Our consulting work is national in scope, so a market or feasibility study can focus on specific regional markets and not just the main metropolitan areas. We assess each market on its own dynamics, wherever the opportunity sits in the country.

What exactly do I receive at the end, a written report, a model or a presentation?

The deliverable is the reasoned analysis and conclusions of the work, with a scope defined and agreed with you at the outset to match the decision you need to make. After delivery we remain available to discuss the conclusions and the next steps.

Do you sign an NDA before I share confidential business information for a study?

Yes, all work is treated confidentially, and NDAs are a normal part of how we protect sensitive information, just as in our M&A processes. You can share whatever the analysis requires with that protection in place.

If tax questions such as capital gains arise during a project, do you advise directly on them?

We can flag where tax matters such as capital gains, IMT or stamp duty influence a decision, but on the specifics we recommend a dedicated tax specialist rather than acting as your tax adviser. This keeps our advice anchored in our own competence.

Can a sector study identify consolidation or buy-and-build targets, not just describe the market?

Yes. A market or sector assessment can reveal fragmentation and consolidation opportunities, and, because we also run M&A mandates, we can take that reading into a buy-side process and the related due diligence. The analysis is built to be actionable, not merely descriptive.

How quickly can you mobilise for an urgent due diligence within a live deal?

The start timeline is discussed in the free initial assessment, where we define the scope against your calendar; you can reach us at geral@harborpartners.pt or +351 910 663 251 to get started. Because a senior team runs the work, scoping and mobilisation are direct and not delegated down a chain.

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